Written by @yctheman after working with over 1000 influencers directly and seeing the good and the bad!

Putting each influencer through a proper vetting process for your brand means you get:

• ✅ Higher response rates
• ✅ Commission-only relationships
• ✅ Creators who believe in your product over competitors

Not vetting creators before reaching out to them would mean you:

• 👎 Work with creators who don’t actually care about your brand and it’s mission
• 👎 Their audience is not interested in your products
• 👎 Waste money on upfront payments

At SARAL, we've worked with dozens of brands personally, helping them find the best influencers for their brand.

Here’s our influencer vetting checklist:

Are their numbers where you want them to be?

Let’s cover the basics.

• [ ] Is their Follower Count in the range you want?

  When you start, prefer working with nanoinfluencers in the 3k to 20k range.

• [ ] Is their Engagement Rate higher than 1%?

  This is the bare-minimum engagement rate you must be looking for if your goal is to get sales and drive decent awareness (especially with smaller influencers)

  You may use discretion and work with lower ER creators for UGC, or to simply get the ball rolling.