Before you dive into this x pages-long explanation of influencer marketing ROI, here's a 1-minute trailer of what you can expect.
Let's face it. Despite all the statistics that say "influencer marketing has an 11x ROI", the impact is hard to see and believe. It is especially true if you're new to it and want to get sales ASAP.
After speaking to 500+ DTC founders and marketers about this, we've found that most think about influencer marketing ROI the wrong way. In this ebook, our goal is to help reframe your ideas about influencer-driven returns while maintaining the importance of profit and cash.
Don't worry; we're not going to hit you with the classic social media "look at the views and awareness" vanity.
We will explain, systematically & backed by logic, why influencer marketing (when done right) has positive ROI beyond traditional channels such as performance marketing.
Let's dive in… starting with some facts.
When was the last time you bought a product right after you saw an ad about it on Instagram?
A funnel assumes straight-line, rational decision-making from your customers. But we all know consumer decisions are hard to make sense of, especially today, more than ever.
The traditional marketing funnel is dead.